Jonny Lucas Studios – Business Card Design & Promotional Strategy

Project Overview

For Jonny Lucas Studios, a modern barbershop with a strong personal brand, Alto was brought in to design a sleek, impactful business card that reflected Jonny’s clean, confident aesthetic.

Our Approach

We didn’t stop at great design — we transformed the card into a functional promotional tool by introducing the “5 for 5” concept. This simple mechanic rewards loyalty: clients earn a £5 discount on every fifth visit, creating a built-in reason to return and refer.

Strategic Outcome

The result is a tactile brand extension that blends physical presence with smart customer retention. It keeps the brand in pockets and wallets — not just on display — and supports repeat business while reinforcing Jonny’s premium, client-first image.

Portfolio

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