Carnalea Golf Club – Website Design & Digital Strategy

Project Overview

Carnalea Golf Club partnered with Alto to completely reimagine its online presence through a full website redesign. With a rich heritage and a scenic coastal location in Northern Ireland, the club required a digital experience that matched its prestige while meeting the practical needs of both members and visitors.

Our Role

We led the project from strategy to execution—developing a custom Shopify site that blended modern design with the club’s classic identity. Our work included UX planning, copywriting, booking system integration, mobile optimization, and custom sections for the Clubhouse, Course, and Members’ Hub.

Digital Approach

The site was designed to be visually clean and premium, using elegant typography, a refined nautical-inspired palette, and a mobile-first layout. Each page was tailored to showcase the club’s offerings—from hole-by-hole course descriptions to event hire, tee bookings, and member access.

Strategic Outcome

Behind the scenes, the site was built for performance and scalability, with fast load times, intuitive content management, and full SEO optimization. The new site also serves as a brand positioning tool to attract new patrons—both locally and from overseas—highlighting Carnalea’s unique charm, inclusive atmosphere, and elevated experience in order to grow the club and strengthen its future.

Ongoing Support

As part of Alto’s ongoing partnership with Carnalea, we provide a full support and maintenance package, including website hosting, domain registration, regular maintenance, and minor content updates. This ensures the site continues to perform smoothly, stay secure, and evolve alongside the club’s needs.