From Local Store to National Brand – E-Commerce Strategy & Media Growth

Project Overview

Transforming a beloved local record store into a thriving online business was no small feat. We launched the website with carefully crafted imagery and strategic ad targeting to maximise exposure and generate traction in a highly competitive nationwide market.

Building a Competitive E-Commerce Store

To stand out in the crowded digital landscape, we prioritised Google profiles, high-quality visuals, and SEO optimisation. These elements played a crucial role in creating a competitive e-commerce platform that seamlessly blended with the existing business model, adding a powerful online dimension to the brand.

Scaling the Brand Through Media Management

After successfully establishing the online store, we transitioned into media management for the company. Our ongoing efforts focus on scaling the brand, reaching new and expanding audiences, and ensuring sustained growth and engagement through consistent content and campaign oversight.

Strategic Outcome

Our journey with this record store illustrates the power of strategic digital transformation. By leveraging the right tools and techniques, we helped the brand adapt and thrive in the evolving e-commerce landscape—balancing its local roots with a scalable national presence.